The goggle is uvex

An eminent Deutsche Standards (German standards) panel selects the family-owned company from Fürth as a “Brand of the Century”

Fürth, 15.10.2009 – An eminent Deutsche Standards panel of judges headed by publisher Dr. Florian Langenscheidt featuring representatives from the scientific, media and business communities selected uvex as a “Brand of the Century“ in the ski goggles category. For over 20 years this accolade has been bestowed on German products and companies that are synonymous with an entire product category, such as Haribo (jellybabies) and Tempo (tissues). Rainer Winter, second-generation managing director, and his daughter Gabriele Grau, born Winter, a shareholder, will accept the prize today in Frankfurt. “We are proud to receive this prestigious award and are delighted to accept it on behalf of the entire uvex team,” said Rainer Winter.

Icons of the German economy and legends of consumer history
The list of “Brands of the Century” reads like a journey through the cultural history of the “Made in Germany” seal of quality, with around 300 stops from Aspirin to Zeiss. The elite circle of “Brands of the Century“ is solely comprised of economic icons and legends of consumer history that are regarded as especially valuable and emblematic for Germany. “In 1936 the staging of the Olympic Games in his own country inspired my grandfather Philipp M. Winter, founder of uvex, to equip the German athletes with the first ski goggles manufactured by the company,” said Michael Winter, recalling the early years of the family-owned company from Fürth. The history of ski goggles and the corporate history of uvex have been inextricably linked ever since. There is no question about it: no other company has had as decisive an influence on the development of ski goggles in recent decades as the “Brand of the Century“ uvex.

The history of uvex ski goggles
The one-man business from the Bavarian town of Fürth has grown since its foundation in 1926 to become a trailblazing, globally successful family-owned enterprise. Today the uvex Winter Holding group is comprised of four internationally active companies with over 2000 employees and is a leading global player not just in winter sports equipment but also in workplace protection. Since the outset, “Protecting People” at work, play and leisure has been at the very heart of uvex’s business.
In the 50s the “uvex champion” was one of the first-ever name-brand ski goggles. At the start of the 60s Rainer Winter paved the way for what is now a quality German brand of international repute by introducing the uvex (which stands for “ultra violet excluded”) brand name. In 1972 the “uvex downhill” was the first ski goggle with a spherical, injection-moulded lens and anti-fog coating. In 1978 the company developed the first front lens ventilation system and another milestone for wearers of goggles came at the end of the 70s with the launch of the “uvex airstream” – a pair of goggles with an in-built ventilator that remains popular today, as does the “uvex magic“ model from the 80s with its timeless design. Further progress was achieved in 1996 in the form of the “uvex pocket”, the first foldable double-lens goggles. In the 90s a new design language (“uvex ultrasonic”) ushered in the new era and in 2001 the “uvex Apache” united all uvex-specific technologies in one model: panoramic vision, “uvex Super Anti-Fog”, “uvex Lite Mirror”, “uvex Polavision” and exterior swivelling headband hooks for securing to the helmet. For the last two years the “uvex uvision variotronic” has been offering perfect vision in any weather; its lens can be instantly tinted at the push of a button. Michael Winter promises: “The next global innovation won’t be long in coming!” For further information visit

The uvex group
UVEX WINTER HOLDING GmbH & Co. KG brings together three globally active companies under one roof:  the uvex safety group, the uvex sports group with uvex sports and Alpina Sports, and Filtral. The uvex group has 38 subsidiaries in 22 countries but does almost all of its manufacturing in Germany. Two thirds of the company’s 2,140-strong workforce is employed in Germany. uvex is a global partner of international elite sport and supplies a host of top athletes. uvex is synonymous with premium quality and the very highest safety standards and always uses state-of-the-art technologies. The company’s product palette includes ski and sports eyewear, bicycle, ski, riding and motorcycle helmets and head-to-toe workplace protective clothing. Since the very outset “Protecting People” – the uvex motto – has been at the heart of the company’s activities.